A Data Driven Approach to Parcel Savings

0$ in parcel savings
0% of expected savings with contract negotiation
0% savings opportunity for ground commercial shipping
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About is an online custom signage printer and retailer. Beginning as a successful sign printing operation in the northeastern United States, its success has recently ignited due to growth efforts like expanding the product set and developing even stronger customer service. Now, is a leader in custom signage, banners, sign themes, and more.

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There’s No Way Around It: Savings Starts With Data

When identifying savings opportunities, parcel shippers need to consider everything from carrier mistakes to surcharges to ongoing analysis, and even their carrier agreement itself. It can be confusing, overwhelming, and intimidating—especially to those whose sole job is not to manage a parcel budget. Additionally, parcel shippers need to accomplish all of this while maintaining strong relations with their carrier.

Any good attempt at parcel savings must start with a foundation of data, analyzing Key Performance Indicators (KPIs) that provide insight into overall parcel health. From there, it’s critical to identify root causes of a bloated budget. Lastly, parcel shippers must use those findings to create a better, more effective model for their parcel spend.

With the help of Sifted, was able to take control of their parcel spend while working with a carrier to develop a mutually beneficial agreement. But how beneficial was their outcome? The answer might surprise you.


The process was completely manageable for as was the time commitment. Sifted clearly understood how to read and comprehend our data, but the really big deal was their ability to help us understand our own data better, like the carrier cost structures specific to our operation. That led to better rates and a stronger relationship with the carrier, which frankly has never been better. If we had been on board with Sifted sooner, we would have had an even greater head start in 2016.

William Soloman | Sr. Director, Products & Special Projects at eSigns

The Three Steps to eSign's Success 

Parcel Savings 

There’s no way around it: savings starts with data, and’s process was no different. It began with a parcel audit to assess opportunities for carrier refunds. By connecting to Sifted’s proprietary technology, was able to request and obtain refunds for parcel savings up to $128,000 of their overall spend through the term of the partnership.


Parcel auditing was a strong start for in recovering the money they were losing due to carrier mistakes, but the auditing did not represent the full savings opportunity. understood that, although auditing is important, it was only through parcel data intelligence that they could identify the root causes impacting their parcel spend, address them, and prevent them from occurring again—delivering maximum savings in the process. With access to the Logistics Intelligence Platform (VIP), a cloud-based parcel analysis platform that simplifies complex data points to uncover savings opportunities, it was easier to determine the next steps for savings. The VIP identified three critical savings opportunities that would have to be addressed for long-term savings:

  • 46.2% ground commercial 
  • 25.2% express services / base charges 
  • 28.6% accessorial / surcharge discounts 

Contract Optimization

Sifted determined the key savings areas should target when discussing a new carrier agreement. Additionally, a projected savings figure was identified early in the process—one which Sifted and were ultimately able to exceed, delivering 122% of expected savings.

With specific data, targets, and guidance provided by WeriShip, was able to enter the carrier agreement discussions empowered with relevant benchmarking data to support their positions. Best of all, after the new carrier agreement was executed,’s relationship with their carrier remains better than ever, with both parties developing a better understanding of the other’s needs. With both parties negotiating from an equal position of knowledge, they have developed a strong foundation for growth built on mutual trust and accountability. 

Results Delivered as Promised—More than $375,000 in Savings

In the process of addressing their parcel spend, eSigns. com made a critical and strategic decision that impacted their savings opportunities to seek out Sifted’s assistance in integrating data-driven approach to parcel accountability. And in doing so, they were ultimately able to drive much more savings than they could have from a parcel audit alone—savings to the tune of more than $375,000 that can be reinvested into their company or passed down to their customers for greater satisfaction.

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